Like most businesses, the studio had to quickly adopt new working practices.
Nurturing each of these audiences helped the Jackbox franchise reach an impressive 100 million players last year. And then came COVID 19.
#JACKBOX GAMES IN SPANISH PC#
To help, recent games have included a US-centric content filter and a standalone PC version of Quiplash 2 is now available in French, Italian, Spanish, and German. Flaming Hot Cheetos, to use one quiz solution as an example, are not universally known.
#JACKBOX GAMES IN SPANISH SERIES#
Making the Jackbox series approachable for Non-US players has also been a challenge. “We basically have to break down every step of the process to make sure their consumer journey is a smooth as possible.,” says Hofer. The content is wide-ranging, even going so far as to explain what Steam is. To help, the studio has developed a series of guides, blog posts, and emails to explain the features of each game and reduce confusion. “They are the advocate, and then when the family members that have tried the games want to go and play on their own, they have a lot of questions.” “Typically, what happens is that the gamer in the family hears about our games, and introduces them to their family members,” Hofer explains. The nature and behaviours of the traditional family audience have also been surprising. “Around launch and the holiday season, we also support this community by sharing pre-release or post-release codes, and we do our best to amplify any marathon or charity streams that are happening and involve our games in some way.” “We put a lot of attention on really growing those communities of streamers,” says Hofer.
0 kommentar(er)
